Roaring Twenties Advertisements

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The roaring 1920s gave birth to mass consumerism in the United States. Studying advertisements from this period can help high school American History students understand the impact of this conspicuous consumption on U.S. society.

LaFayette Motors Company at Mars Hill, Indianapolis, Indiana, USA. What Mr. Bishop Wrote to Mr. Creager: Before purchasing his LaFayette, Mr. A.Y. Creager of Sherman, Texas, wrote to Mr. C.W. Bishop, a LaFayette owner of Tulsa, Oklahoma, who has previously owned cars of ten different makes, asking for his opinion of the LaFayette. Mr. Bishop's reply is reproduced below. (Includes the full text of the testimonial.) Learning Extension: Have students research the various automobile manufacturers that existed in the 1920s. How many are still operating? Which ones were absorbed by other companies?

Stromberg Motor Devices Co., Dept. 639, 64 East 25th Street, Chicago, Illinois. More mileage at less fuel cost. New Stromberg carburetor does it! For any car, any size, old or new. The foremost item to consider in the upkeep of your car, is fuel consumption. Are you getting every ounce of energy from the gas you buy? There is a way—the New Stromberg Carburetor makes a slave of the gas—gets a "full day's work" from every drop—makes a gallon go farther. It means actual economy through the saving of fuel. The make of your car—its age or condition cannot alter the fact that a substantial saving, a noticeable increase in efficiency of operation and additional power is evident where the Stromberg is installed.

Krementz & Co., Newark, N.J., 1922. Vacation days. With the gathering of society at the famous resorts, merchants immediately have a demand for Krementz Correct Evening Jewelry. Identified by the name "Krementz" on the back of each piece. Collar buttons 25¢-$1.50; links $2.00-$7.00; full dress sets $7.50 to $17.50; spool links $2.50 the pair. 1047 K. 963 K. Literature upon request.

Waltham Watch Company, 1922. The scientifically built watch - mechanical perfection. The world's watch over time. Colonial Series No. 1420, raised gold figure dial, solid gold case, catalogue No. 116, $85.00. Makers of the famous Waltham air-friction quality Speedometers and Automobile Time-pieces used on the world's leading cars. The world's watch over time. Learning Extension: Task students with conducting a poll to see what percentage of teachers or students wear watches today.

Campbell's Condensed Vegetable Soup. Children love good soup. Almost a whole meal! Campbell's Vegetable Soup combines in each delightful plateful fifteen luscious vegetables, hearty cereals, flavory herbs, and the invigorating essence of choicest beef. Each spoonful comes to you richly laden with pure meat broth and tasty vegetable juice. Campbell's Vegetable Soup makes the best part of a luncheon—it is so nourishing and filling. At dinner you can easily reduce the number of your other dishes by serving it. There is so much rich, strengthening food in this Campbell's Soup that it is used as a regular article of diet in millions of homes. Have it today. 21 kinds. 12 cents a can. Campbell's Soups—look for the red and white label. We call our garden "Campbell's Own."      There all the nicest things are grown— Baby limas, darling peas      And everything that's sure to please.

Deaf? Ask for proof you can hear! For fifteen years we have been urging every deaf person to try the Acousticon for ten days, absolutely free of cost or obligation—this is because we are confident that our constant and expert effort has succeeded in keeping it more efficient than any other device. We again urge you to accept the 1922 Acousticon for 10 days' free trial. No deposit, no expense. If you learn of another hearing device which claims equal efficiency, ask for the same free trial which we offer and compare the two in your own home. We will be very happy to have you choose the one which suits you best and return the other. Let no one convince you but yourself. Dictograph Products Corp., 1311 Candler Building, 220 West 42nd Street, New York City, New York 10036. Note: The Candler Building is a skyscraper built in NYC's Times Square in 1912 by the then head of Coca-Cola, Asa Griggs Candler. It became listed on the National Register of Historical Places in 1982.

No. 1 Autographic Kodak Special, a new model Kodak. Equipment: Kodak Anastigmat Lens f.6.3 and Kodamatic Shutter. Price $50.00. Eastman Kodak Company, Rochester, N.Y., The Kodak City. 1922 advertisement.

Victrola homes are happiest. The Victrola is the one instrument that presents in the home the best music of every kind and description in the tones of actual reality. The genius, the power, the beauty of every voice and every instrument—the diverse gifts possessed by the foremost artists of this generation. Their Victor Records played on the Victrola—a combination that is essential to perfect results—duplicate in the home the public triumphs of these great artists. Victrolas in great variety—$25 to $1500. "His Master's Voice." Victor Talking Machine Company, Camden, New Jersey. 1922 advertisement. Learning Extension: Have students trace the most popular devices for listening to music, from the 1920s to today.

Post Toasties. If the Pilgrim fathers could have found Post Toasties! The value of parched corn as a food was learned 300 years ago, and this knowledge helped to sustain a settlement on "the stern and rock bound coast." Today, any grocery store sells, and any table, however humble, may have, a food produced from corn, which the Pilgrim Fathers would have prized as delicious beyond all description. Post Toasties, crisp and savory flakes of toasted corn—famed around the world as a food delicacy. Post Toasties represent the perfection of corn-flakes processing. Their flavor, crispness and texture are universally recognized as superior. A bowl of Toasties, with cream or milk, at breakfast or lunch, is a feast of real American privilege. The Pilgrim Father was three hundred years away from Post Toasties—you are as near as your nearest grocer. And if you specify Post Toasties by name in ordering, you are sure of the superior corn flakes. Post Toasties—always in good taste. Made by Postum Cereal Co., Inc., Battle Creek, Michigan.

"Do away with costly insect pests— Why not write to Mr. Dodson? He will gladly tell you how to rid your grounds of costly insect pests by attracting birds..." Dodson bird houses. Joseph H. Dodson, 702 Harrison Avenue, Kankakee, Illinois. 1922.

See the land of glacial cirques. Glacier National Park. On main line of the Great Northern Railway. Modern hotels and rustic chalet camps provide comfort. Through trains from Chicago and Kansas City via Burlington Route... See America first. Great Northern Railway, St. Paul, Minnesota. 1922 advertisement.

"With the Corbin Unit Lock, there is no groping in the dark—no guessing at the probable distance of the keyhole from the knob. As you grasp the knob, the keyhole comes to meet you..." The Corbin unit lock with the keyhole in the knob is good hardware. P. & F. Corbin, since 1849. The American Hardware Corporation, successor. 1922.

Tiffany & Co., 1922. Pearls, jewelry, silverware. Dependable. New York, Paris, London.

A. Schrader's Son, Inc., Brooklyn, N.Y., Chicago, Toronto, London. 25% more miles per gallon. Tires that are insufficiently inflated need 25 per cent more gasoline to pull them along the road than tires that are inflated to the right pressure. They also deteriorate 25 per cent to 75 per cent faster—it depends on the degree of underinflation—than tires that are kept inflated to the adequate and requisite pressure. With a Schrader Tire Pressure Gauge you can keep your tires inflated to the right pressure. $1.25 at all dealers everywhere. Note the swastika border. The swastika was sometimes used as a decorative motif before the Nazis adopted it as their symbol (more than a decade after this advertisement was published).

Elgin Watches, 1922. The value of time by Krónos, paintings by Harold DeLay. The railroad standard for half a century.

Are Americans as well read as Europeans? The Little Leather Library Corporation, 354 Fourth Avenue, New York City, New York. 1922 advertisement.

Thrift! Wise old Benjamin Franklin, apostle of thrift, set the heating industry one step forward by the invention of the Franklin stove. The American Radiator company has carried on the work he so well began. Out of its Institute of Thermal Research has come a long procession of better boilers, culminating in the IDEAL TYPE A HEAT MACHINE—the most perfect heating equipment ever developed. It, too, is a contribution to thrift; it pays for itself in the fuel it saves. American Radiator Company. 104 West 42nd Street, New York. 816 South Michigan Avenue, Chicago, Illinois.

Will she be admired for her beautiful hair? Packer's Tar Soap. Pure as the pines. The Packer Manufacturing Company, 120 West 32nd Street, New York City, New York.

E.R. Squibb & Sons, 80 Beekman Street, New York City, New York. "The Priceless Ingredient" of every product is the honor and integrity of its maker. Squibb's bicarbonate of soda, epsom salt, sodium phosphate, milk of magnesia, olive oil, sugar of milk, boric acid, castor oil, stearate of zinc, magnesia dental cream, talcum powder, cold cream, pure spices. Sold by reliable druggists everywhere, in original sealed packages.

Kampkook No 3. The quick, clean way to do your camp cooking. American Gas Machine Co., 834 Clark Street, Albert Lea, Minnesota.

Hot water flows instantly! Pittsburg Automatic Gas Water Heaters. Pittsburg Water Heater Company, Pittsburgh, Pennsylvania.

The Chandler Motor Car Company, Cleveland, Ohio, 1922. Smart body styles put new Chandler Six into exclusive car class. Buyers who know motor car values have welcomed in the new Chandler Six lasting style and assured mechanical supremacy. Such a superlative degree of motor car aristocracy was never before available at a cost so low. Everywhere the smart style and superb bodies of the latest Chandler proclaim it the season's most fashionable car. The briefest ride in a Chandler Six will prove its inherent smoothness and comfort, qualities that will still further be emphasized by the rough roads and tough hills of the long tour. The new Chandler is available in every model essential to the demands of utility, the caprice of taste, or the whim of pleasure. Now $1595 (touring car). The price that scraps previous motor car values.

Hudson River Day Line, Desbrosses Street Pier, New York. Hudson River by daylight. Don't miss it this year!—the most delightful inland water trip on the American continent. Inspiring views of lofty headlands; beautiful shore vistas; points of historic interest. A new thrill at every turn. And the chance to speed over cool sparkling waters on one of the famous fleet of five Palatial Day Line Steamers: Washington Irving, Hendrick Hudson, Robert Fulton, Albany, De Witt Clinton. Daily and Sunday service between New York and Albany; also one-day outings. Ideal route to vacation points north and west. Rail tickets accepted, New York to Albany and Albany to New York. Season to October 22. Write for illustrated literature.

The Goodyear Tire & Rubber Co., Inc., 1922. Quality is at the peak; prices are at bedrock. We are told by veteran Goodyear users that our tires today give more than twice the mileage they did ten years ago. Yet our prices are the lowest they have ever been—on the average more than 60 per cent lower than in 1910. Look at the figures listed below. They tell the whole story—a better tire, a lower price, a greater value. (Followed by price list.)

Colgate's "Handy Grip" the refill shaving stick. Colgate & Co., 199 Fulton Street, New York City, New York.

The magnificent trio. Just as the mighty Olympic provides a standard of luxury known throughout the world as utmost in ocean comfort so now a trio of White Star ships in our Cherbourg-Southampton service advance trans-Atlantic passenger travel to an even higher plane. This service includes: The new Majestic (56,000 tons), world's newest and largest liner; The new Homeric (34,000 tons), the ship of splendor; The Olympic (46,500 tons), the ship magnificent. This service is no less remarkable for its regularity than for the individual size and splendor of its ships. Travelers who formerly waited an Olympic sailing date to channel ports may now sail any week on one of these great ships. Regular weekly sailings to Liverpool via Queenstown with the Adriatic, Baltic, Celtic, and Cedric, each over 20,000 tons. Early bookings are suggested to secure most desirable accommodations. White Star Line, American Line, Red Star Line. International Mercantile Marine Company, No. 1 Broadway, New York City.

Paige Motor Car Company, Detroit, Michigan. The most beautiful car in America. The mighty 70 horsepower motor of the Paige 6-66 means absolute command of the highway. With its 131 inches of wheel base it matches in size as well as power those cars for which you have been accustomed to pay from $4,000 to $5,000. And it possesses the beauty of line, the fine appointments and finish that make it a car of distinction in any company. The superb balances of the car—the perfect coordination of clutch, transmission and rear axle—guarantees not only delightful, care-free motoring, but years of it at minimum expense. These are the true qualities of a champion. They are yours today for $2195 f.o.b. Detroit.

"Wash and bathe in running water." Speakman showers. A shower when fatigued, proves the value of the shower when you're not. Speakman Company, Wilmington, Delaware.

"A whole vacation empire of mountains, lakes, seashore, National Parks, Forest Preserves, yours, at the lowest fares in years..." Rock Island Lines, 730 La Salle Station, Chicago, Illinois. Rocky Mountain Limited. Golden State Limited. "Comfort and courtesy are your fellow travelers on the Rock Island."

Use any kind of water with Williams' Shaving Stick. Some men have to use cold water for shaving, especially in Summer. Others prefer it. In some sections the water is hard. These conditions and many other were allowed for in determining the Williams' formula. Use any kind of water with Williams' Stick. Use it your own way. Run it in or not—just as you like. You are rule-free if the stick is Williams'. See how quickly the Williams' lather begins the work of softening the beard and preparing the skin for the razor. See how supple, smooth and refreshed the skin feels afterward. Williams' Top Holder is the holder that holds—metal to metal. It cannot wobble loose. When you're ready for a new stick, Williams' Re-Loads are instantly inserted and always cost you less than the complete package. Send 10 cents for a trial length stick in a large, re-loadable box. The J.B. Williams Company, Dept. 16, Glastonbury, Connecticut.

The Continental and Commercial Banks, Chicago, Illinois. Clean-cut banking. Banking services of a clean-cut, definite character, capable of handling with energy and understanding every phase of large financial matters, is one of the essentials in the successful development of the nation's business. The Continental and Commercial Banks, because of their financial strength, varied experience and complete organization, are able to offer to American business men that kind of banking service.

A Strange Idea for a Summer Trip by An Easterner. "'See a new country, a wonderland of summer. Get a complete change of scene (often the most valuable part of a vacation). Be entirely absorbed and self-forgetful. Come back a new man.' That was the advice of my physician seven years ago when I felt in need of real rest and recreation. And then he said what I thought a strange thing at the time—'Go to Southern California this summer..." All-Year Club of Southern California, Dept. M-1006, Chamber of Commerce Building, Los Angeles, California.

Maxwell Motor Corporation, Detroit, Michigan. Splendid reliability, satisfying comfort, unusually fine performance, notable savings in operation—all are now definitely established as the outstanding attributes which the new organization is building into the good Maxwell.

The Prophylactic is the one toothbrush in universal use today—everywhere. 1922 advertisement.

"A.B.A." American Bankers Association Cheques for Travelers. When traveling you will find that wherever money is used they are immediately accepted. Ask for them at your bank or write for particulars to Bankers Trust Company, New York City. Learning Extension: Have students ask the adults in their lives if they have ever used travelers cheques, and if so, under what circumstances.

Chicago, Duluth & Georgian Bay Transit Company. 112 W. Adams Street, Chicago, Illinois. 16 E. Eagle Street, Buffalo, New York. A week's cruise on 4 lakes, $72.50 (meals and berth included). The Great White Liners: North American and South American. Cruises weekly from Chicago, Duluth, Buffalo (Niagara Falls), Detroit & Cleveland via Mackinac Island, Georgian Bay (30,000 Islands) and return. The lake trips that have no equal. Great Lakes (Superior, Huron, Michigan, Erie, Ontario) cruises.

SaVo Flower and Plant Box. SaVo Bird Cage Stand. "You can move Savo Steel Boxes indoors or out and have beautiful Flowers and Plants the year round. Leak-proof and rust-proof. Six sizes. Write for Free Catalog." SaVo Manufacturing Company, 111 West Monroe Street, Chicago, Illinois. "No bird cage stand is so popular for use in home, studio, conservatory, and club. Its attractiveness instantly appeals..."

"A noisy closet in the modern home is a sign of indifference to the feelings of guests and family. The Si-wel-clo reduces the noise of flushing to the minimum. It suppresses a noise you do not want heard and do not want to hear..." Quiet Si-Wel-Clo toilet bowl. The Trenton Potteries Company, Trenton, New Jersey, U.S.A. Learning Extension: Five years after this advertisement was published, the U.S. Supreme Court ruled against Trenton Potteries in a Sherman antitrust case which can be found here.

Canadian National (Toronto, Canada) or Grand Trunk Railways (Montreal, Canada).

Paramount among refrigerators. Food keeps best in the Herrick, the aristocrat of refrigerators. Herrick Refrigerator Company, 206 River Street, Waterloo, Iowa.

Denver Tourist Bureau, 514 17th Street, Denver, Colorado. Colorado year. Fairs greatly reduced—war tax gone. Live as reasonably as you do at home, or as expensively as you wish, at hotels and resorts. Prices to fit any pocketbook. Vacation in Denver and visit Rocky Mountain National Park, only one night from Chicago. One-day mountain rail trips: Georgetown Loop, $3.55; Royal Gorge, $11.64; Platte Canon, $2.00 to $5.40; Moffat Road, $5.00. One-day mountain auto trips: Rocky Mountain National Park, $10.50; Denver Mountain Parks, $4.00 and $5.00; Never-Summer Range (2 days), $25.50; Echo Lake-Mount Evans, $8.00; Arapahoe Glacier (all expense), $15.00. Peak-to-peak and forty other short auto trips. Motor, take scenic trips, camp, fish, enjoy outdoor sports or climb. Denver has 252 hotels, over 400 mountain resorts and a free auto camp. Write for free booklet that tells where to go, what to see and how to enjoy the day from one day to three months in the Cool Colorado Rockies. Call at Union Station or uptown bureau for hotel accommodations.

Which will succeed? Dr. Eliot's Five-Foot Shelf of Books. P.F. Collier & Son Company, 416 West Thirteenth Street, New York City, New York. Dr. Charles W. Eliot, President of Harvard University. Roaring 20s ad for a collection of the "great books" which create a "really well-read man."

"Proper Heating and Ventilation are important considerations in every home. Pure fresh air is vitally essential." A comfortable home. FarQuar Sanitary Heating System. The Farquhar Furnace company, 906 FarQuar Building, Wilmington, Ohio.

Santa Fe System Lines, 1147 Railway Exchange, Chicago, Illinois. W.J. Black, Pass. Traff. Mgr. Off the beaten path in New Mexico and Arizona Rockies by saddle and pack, team or auto "roughing it de luxe." Explore unbeaten trails across snowy mountains and along rushing trout streams. Traverse virgin forests and colorful canyons. Unusual Southwest outings. See the Indians of the Painted Desert and their weird ceremonies, including the Snake Dance. Will gladly help plan your trip. Ask for "Off the Beaten Path" folder, containing maps, pictures, itineraries, and approximate cost.

"The telephone at your elbow seems so simple an instrument, it does its work so quietly, that it is difficult to realize the vast and complex equipment, the delicate and manifold adjustments, the ceaseless human care 'behind the scenes' in the central offices..." Guardians of the circuits. The Bell system. AT&T, American Telephone and Telegraph Company and associated companies. One policy, one system, universal service, and all directed toward better service. "It is the skill of the men behind the scenes, together with scientific development and construction, efficient maintenance and operation, which make it possible for you to rely upon the telephone day and night."

Canada Steamship Lines. Shooting the rapids. The most satisfying trip in America for health and recreation. Almost 1,000 miles of lakes, rivers and rapids, including the Thousand Islands, the exciting descent of the marvelous rapids, the historic associations of Montreal, Quaint old Quebec, Ste. Anne de Beaupre, and the renowned Saguenay River, with its stupendous Capes, "Trinity" and "Eternity," higher than Gibraltar. Send 2¢ postage for the illustrated booklet, "Niagara to the Sea," including map and guide, to John F. Pierce, Passenger Traffic Manager, Canada Steamship Lines, Ltd., 107, C.S.L. Building, Montreal, Canada.

"You will not need one of these Valves in your contemplated home, hotel or apartment, but You will need many Valves and Fittings from the line of 20,000 articles which we make or distribute through the heating and plumbing trade..." Crane service. Crane Company, 836 South Michigan Avenue, Chicago, Illinois. Valves, pipe fittings, sanitary fixtures.

"Every month in the year, Yosemite National Park, in California, extends its welcome to all travelers, to enjoy the exceptional beauty and majesty of its world-famous natural wonders,—its motor tours, trail riding, summer and winter recreations, and mountain climbing..." Yosemite National Park, Yosemite, California. All the year 'round—Yosemite National Park in California!

Sani-Flush cleans closet (toilet) bowls without scouring. The Hygienic Products Company, Canton, Ohio.

Hawaii Tourist Bureau, Honolulu, Territory of Hawaii, U.S.A. 1922 advertisement featuring vintage surfing image of a man on a surfboard. Enjoy July and August in Hawaii. Highest temperature (official) 1921, 87 degrees. Mean high temperature (official) 1921, 83 degrees. Constant refreshing trade winds create a delightful summer climate, with tropic fruits and flowers, outdoor sports and bathing at their best. Inquire at nearest travel agency for free booklet just out, or write to Hawaii Tourist Bureau, Honolulu, Territory of Hawaii, U.S.A.

Harrison Memorials, established 1845. Harrison Granite Company, Inc., 200 Fifth Avenue, New York City, New York. Symbolic of the noblest sentiments and dearest memories, the memorial of your choice should be the best that human hands can fashion. Our years of experience are a guarantee of this result. Dignity and durability.

Thomas Cook & Son. Cook's Traveler's Cheques in dollars or pounds sterling. Safety, liquidity, convenience. Holders enjoy all the inestimable advantages inherent in our network of 150 offices, our worldwide organization and repute. New York, Chicago, Philadelphia, Boston, San Francisco, Los Angeles, Montreal, Toronto, Vancouver.

We will send a package of Spratt's Oblong Dog Cakes (new shape) on receipt of remittance for 20 cents. Spratt's Patent, Limited. Newark, N.J. San Francisco, Cal. St. Louis, Mo. Learning Extension: Challenge your students to locate a modern dog food that is similar to these dog cakes.

Cunard and Anchor Lines, 25 Broadway, New York. The world's record passage between Europe and this country was made by the Mauretania—the holder of the Blue Ribbon of the Atlantic—in 4 days, 10 hours and 41 minutes. This truly grand ship is back in service, thoroughly overhauled, and converted into an oil-burner. She and her gigantic sisters, the wonderful Aquitania and the luxurious Berengaria are making history in carrying on the fastest weekly passenger service—De Luxe, the world has ever known. From New York every Tuesday to Cherbourg and Southampton. Other services to Queenstown and Liverpool, to Londonderry and Glasgow, to Plymouth, Cherbourg and Hamburg—a little less speedy but no less comfortable—by the beautiful, roomy, homey, oil-burning new ships such as the Scythia, Laconia, Samaria, Cameronia, in cooperation with the famed and popular Caronia and her twin sister the Carmania. Crossing the Atlantic in 4½ days. To Europe there is no better way.

"A Golden Jubilee: This magnificent cruise of wonder, comfort, luxury and leisure will mark the 50th year since Thomas Cook, the founder of our organization, took his first party of tourists around the globe..." Around the world by specially chartered Cunard Line new steamship Samaria (20,000 tons register), a Cunard De Luxe strictly limited to 400 guests. Jan. 24th to May 31st 1923. Sailing eastward from New York. A golden jubilee. Thomas Cook & Son, 245 Broadway and 561 Fifth Avenue, New York.

The American Express Co. announces the special charter of the Great Cunarder, R.M.S. Mauretania the fastest and most luxurious of ocean steamers for a winter cruise of unprecedented interest to the Mediterranean. Sailing from New York, February 10, 1923. Detailed announcements and deck plans on request. Applications will be given preference in the order received. Address: American Express Company, 65 Broadway, New York City, New York.

The Glen Springs. Watkins Glen, N.Y., on Seneca Lake. William E. Leffingwell, President. Offers intelligent rest. facilities for scientific examination and treatment. Hydrotherapy, electrotherapy, mechanotherapy. Nauheim Baths given with natural calcium chloride brine. In beautiful Finger Lakes Region of central New York. All sports. Booklets on request.

Northern Pacific Yellowstone Park Line. Summer amid the ice peaks. Northern Pacific Railway, "2000 miles of startling beauty." $86 round trip, Chicago to North Pacific Coast. North Coast Limited: All-steel Through Train of the Northwest. Leaves Chicago 10:10 A.M. from Union Station, Burlington Route.

Keeping fit to music is fun. Record set with free trial offer. Health Builders, Dept. 186, Oyster Bay, New York. Click here to enlarge. Click here to enlarge second page.

Monarch control locks for casement windows. Monarch Metal Products Co., 4900 Penrose Street, St. Louis, Missouri.

Ideal power lawn mowers. World's largest builders of power lawn mowers. Dealers in all principal cities. Ideal Power Lawn Mower Co., R.E. Olds, Chairman, 422 Kalamazoo Street, Lansing, Michigan.

A new cypress home plan. Tide water cypress: the wood eternal. "He who looks before he leaps builds of cypress and builds for keeps." Southern Cypress Manufacturers' Association. 1224 Poydras Building, New Orleans, Louisiana. 1224 Graham Building, Jacksonville, Florida.

Seeger Original Siphon Refrigerator. Standard of the American home. Seeger Refrigerator Company, St. Paul, Minnesota.

Cruise around the world. American Express Travel Department, 65 Broadway, New York. From New York, November 21, 1922, 130 days via the S.S. Laconia (Cunard Line) oil-burner. Image of the Taj Mahal, India.

Imported Dutch tulip, hyacinth, narcissi, etc., bulbs. "No other country has been able to produce such bulbs as those grown in Holland. We always obtain for our customers the choicest varieties—many of which actually represent the life work of generations of specialists and usually are not obtainable in this country at any price..." Elliott Nursery Company, 520 Magee Building, Pittsburgh, Pennsylvania.

"Make it a home you'll be proud of in years to come. Build it of Hollow Tile--handsome, fireproof, permanent..." Only once in a lifetime you build. The most economical form of permanent construction. Hollow Building Tile Association, Conway Building, Chicago, Illinois.

128 color portraits of "man's best friend" are in the Book of Dogs. National Geographic Society, Washington, D.C.

This magazine is from our presses. Judd and Detweiler, Inc., Master Printers, Eckington Place and Florida Avenue, Washington, D.C. 1922 advertisement.

"Most experienced company with most up-to-date contact in Round-the-World travel. Expert Cruise Managers..." Raymond & Whitcomb Company, Beacon Street at Park, Boston, Massachusetts. 1922 advertisement. Circle the globe on one of the two phenomenal Raymond-Whitcomb round-the-world cruises. January 9 and 16, 1923.

"Take advantage now of the new service offered by the Pacific Mail Steamship Company, from San Francisco to the Philippines and Hongkong..." Pacific Mail Steamship Company. U.S. Shipping Board, Washington, D.C. San Francisco - Manila - Hong Kong. 1922 advertisement.

"Over the 'Short Northern Route' from Seattle, palatial U.S. Government ships have set a new speed record between the Orient and the United States..." The Admiral Line. U.S. Shipping Board. From the Seattle gateway to the Orient. 1922 advertisement.

"The eagle, from cloudland, sees the world outspread before him—sees all and misses nothing. The panorama of lands are reduced in scale by the magic of distance, and the whole is made clear to his eye..." Rand McNally and Company, map headquarters. 536 S. Clark Street, Chicago, Illinois. 42 East 22nd Street, New York. "If you could see as the eagle." 1922 advertisement.

"Are you going? Will you be one of the thousands who will join the gigantic world celebration of Brazil's 100th year as a Republic?" Fastest time to Rio and the Centennial Exposition. The Munson Steamship Lines, 67 Wall Street, New York City. U.S. Shipping Board. 1922 advertisement.

Houbigant, Paris. Parfumeur to Marie Antoinette. Extraits, eaux de toilette, poudres de sachet, poudres de talc, poudres de riz, savons. Houbigant, Inc. 16 West 49th Street, New York City, New York. 46 Ste. Alexander St., Montreal, Quebec, Canada. 1922 advertisement.

A.E. Little Co., 449 Fifth Avenue, New York, and Lynn, Mass. The new shoe with 25 years history. Sorosis shoes, 1922.

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